Marketing Support | Music Industries Association


The Music Industries Association (MIA) is the UK trade body representing the interests of UK businesses involved in the manufacturing and sale of musical instruments and associated products. Our membership encompasses musical instrument/equipment/technology manufacturers, distributors, retailers, publishers, and supporting businesses. 

Overview:

This role supports the organisation through effective communication, social media management, design, and marketing coordination.

The Marketing Support role is responsible for delivering high-quality, engaging marketing materials and member communications across MIA’s channels to reinforce our brand, member proposition, and services.

This includes promoting our thought leadership, which shapes the future of the musical instrument industry in the UK, ensuring our members understand the value and impact of our lobbying efforts, and crafting all communications sent to members and the wider industry.

The position reports to the General Manager and involves close collaboration with a staff team of three.

Responsibilities:

  • Take ownership of MailChimp email campaigns, sending out engaging emails at least three times a week and managing the database.
  • Publish new content, vacancies and press releases on the MIA website.
  • Contribute ideas for the development of the MIA website/channels.
  • Create content relevant and beneficial to the industry.
  • Keep MIA’s social media platforms (Twitter & LinkedIn) up to date.
  • Assist in organising virtual and in-person events.
  • Ensure all communications on behalf of the MIA adhere to brand guidelines.

Required Knowledge and Experience:

Marketing and Communications: A strong understanding of marketing principles, including branding, messaging, and audience engagement strategies. Experience in crafting compelling marketing content across various channels, including email campaigns, social media, and website content. We’re particularly looking for someone who has experience with MailChimp.

Social Media Management: Proficiency in managing social media platforms such as Twitter and LinkedIn, including content creation, scheduling, and engagement with followers. Knowledge of social media analytics tools to track performance and make data-driven decisions.

Content Creation: Ability to create high-quality, engaging content in various formats, including written articles, press releases, and visual assets such as graphics and videos. Proficiency in tools for content creation and editing, particularly Canva.

Website Management: Familiarity with website content management systems (CMS), particularly WordPress, and the ability to update and maintain website content. Basic HTML and CSS knowledge may be beneficial for making minor design changes.

Overall, the ideal candidate for this role would possess a combination of creativity, technical skills, attention to detail, and a proactive attitude towards marketing and communications tasks.

 Working for the MIA & the scope of the role

The MIA operates as a virtual organisation, which means we don’t have a physical office, and this role is therefore home-based. We work flexibly Monday – Friday, and our core hours are between 9am and 5pm.

We collaborate as a team daily, keeping in touch via WhatsApp and with frequent zoom calls. In this role, you would have 2 colleagues – Alice, our General Manager, who is based in Sussex, and Ant, our Executive Director who is based in Yorkshire. We meet in-person for team days every few months. The MIA would provide a MacBook Air, and an iPhone to be used for work purposes.

The Marketing Support Role is a part-time position, covering 15 hours a week. We would be happy for the right candidate to set their own working pattern. For example, the hours could be spread over 2, 3, 4 or 5 days a week; all we ask is that a daily session should be a minimum of 3 hours.

To apply, please send your CV and covering letter to alice@mia.org.uk. Start date for this position is from September 2024. Starting salary is £11,700 based on 15 core hours per week (£15/hour).


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