Division Overview
Guitar Strategy & Marketing BU is a section of Yamaha Music Europe, handling Product Marketing strategy for Guitar, Line 6 and Ampeg in EU. Working within the Marketing Team in UK and collaborating with the EU HQ and UK Sales Team to ensure that actions are locally delivered effectively. This includes B2B and B2C activities and communications.
Purpose of Role
You will be part of a motivated marketing team, where you will be responsible for developing and implementing product marketing campaigns which supports the key areas of our product line up (Guitar, Line 6 and Ampeg) and includes close collaboration with, sales team, dealers, artists, influencers and HQ Guitar sales & Marketing BU.
This role requires a flexible approach to working, including a degree of travel around the UK, working from home and our offices in Milton Keynes.
Key Accountabilities and Duties
Core Product Marketing Responsibilities
- Implement product launches strategy into the UK Market and Dealer Sales Channels, ensuring alignment of sales and marketing activity. Includes collaboration with press for reviews/editorials and strict embargo handling.
- Develop and execute the product marketing local action plan to drive sales across all relevant sectors, with measurable ROI and clear calls to action.
- Utilise Assets when required to support the Marketing output
- Plan and manage PR strategies for product launches, targeting both specialist and non-specialist press to maximize reach and awareness.
- Ensure marketing activity aligns with Pan-European strategy, delivering against KPIs and HQ-set targets
- Reporting: Develop and maintain comprehensive marketing performance reports to track KPIs, analyse campaign effectiveness, and provide actionable insights to stakeholders.
Channel & Retail Marketing
- Create and manage channel marketing activities in collaboration with retailer partners to support product sell-through.
- Maximize product marketing potential in Yamaha Music London (own shop) through targeted promotions and coordinated campaigns.
- Support dealer marketing actions including web content, videos, product demos, and in-store displays.
- Work with the Digital Marketing Specialist to optimize retailer product reach through SEO/SEA, social media campaigns, retargeting, video, newsletters, and database growth.
Events & Product Demonstration
- Plan and deliver event-based product promotions such as shows, exhibitions, and in-store demos, including creative direction and performance targets.
- Develop and maintain a team of product demonstrators to deliver engaging product presentations and stimulate sales.
- Attend events and exhibitions to support product promotion, including weekends where required.
Internal & Stakeholder Engagement
- Provide internal and external product training to equip staff with expert knowledge, supported by regular updates and documentation.
- Liaise with Sales & Marketing Director, Sales Managers, and internal teams to align product initiatives and gather strategic feedback.
- Support HQ with copywriting and translations for product-related content (e.g., A+content), ensuring timely, brand-consistent publication.
- Participate to HQ Guitar BU Meeting, working as one team, delivering ideas and collaborating to specific projects based on needs and capabilities.
The above list of duties is not exhaustive and is subject to change. The post holder may be required to undertake other duties within the scope and grading of the post
To apply, please send your C.V to sandra.ellis@music.yamaha.com
