Division Overview
MI Strategy is a section of Yamaha Music Europe, handling Marketing and Promotions for Yamaha Music Instruments (MI) in the UK. Working alongside the Marketing Teams in Europe and UK Sales Teams to ensure that all Marketing & Sales Activities are delivered effectively. This includes B2B and B2C activities and communications.
Purpose of Role
This position requires flexibility in your working arrangements, including three core days per week in our Milton Keynes office, travel within the UK, and remote work. Occasional travel to Germany may also be required once or twice a year. You will be part of a motivated marketing team, where you will be responsible for developing and implementing marketing campaigns which support the key areas of our product lineup and include close collaboration with sales
reps, dealers, artists, influencers and overseeing agencies, marketing and content creation.
Key Accountabilities and Duties
Working in the field with our Dealer network and Yamaha Music London team to ensure marketing Activity and sales potential are maximized. Including regular Marketing meetings with Marketing Departments.
- Work closely with key stakeholders including the Sales Team, internal team and the Marketing Director with all actions and progress, gaining feedback insights.
- Service local UK Artist Rosta including Artist Requests, instrument placement, promotion opportunities, Brand Presence.
- Implement product launches into the Dealer Sales Channel
- Support internal and external staff with in-depth product knowledge through regular training sessions and circulation of product information.
- Develop the marketing strategy to generate sales across all relevant market sectors with clear calls to action.
- Identify/Review any new opportunities in alignment with Head Quarters.
- Support Global/International Artist requirements as requested by other area and ensure promotional opportunity are optimised.
- Ensure Activity is in line with Pan-European strategy and meets all KPI and targets set by HQ.
- Responsible for planning, controlling, and reporting the marketing promotional budget for the UK.
- Responsible for the control of all Loan Stock, ensuring they are handled efficiently, within budget with no overdue cases.
- Monitor the UK market, including competitor activity, in order to identify changes and opportunities and adapt Yamaha strategies accordingly.
- Implement the marketing strategy to generate sales across all relevant market sectors with a measured return on investment.
- Creation of Assets when required to support the Marketing output, making sure all branding adheres to Yamaha Visual Identity and Brand considerations.
- Work alongside the Digital Marketing Specialist to ensure all Marketing Activity has optimised.
- Plan physical event activity for selected products including Shows, Exhibitions, Demo’s, Instore Events etc. This includes content, style, layout, timing, targets and measurables
The above list of duties is not exhaustive and is subject to change. The post holder may be required to undertake other duties within the scope and grading of the post
To apply, please send your C.V to sandra.ellis@music.yamaha.com
