In April this year, we, the MIA announced the launch of a brand new initiative focused on knowledge sharing; the miacademy.

This has become an umbrella for the wide variety of sessions offered by the MIA resulting in a body of knowledge that can be accessed on demand. 

As the initiative develops, members will be able to shape the content that is offered, to ensure it remains relevant and of support.

These miacademy sessions are being offered in a number of formats; including on-demand audio & video, group sessions – either virtual or face to face, expert led webinars and hosted panel discussions.

Current Opportunities

Disability Awareness Training


We are delighted to announce that the MIA, Creative United, and Attitude Is Everything have designed a disability awareness training course, especially for music retailers.  This course is here to help improve your confidence in incorporating considerations for disabled customers in everyday trading. This training will be available to all MIA Members under the umbrella of the miacademy

Click here to find out more about Disability Awareness Training. 

Free Safeguarding Training

Many of you have an established in-store tuition offering and we know that many of you who don’t are keen to begin.  You can offer a logical next step for customers taking part in Learn to Play Day events, and it’s a great way to make your store a musical hub with students and their families regularly visiting for lessons, making you their natural supplier for sheet music, accessories and instruments.

Watch the video here: 

You can find out more by watching the brief presentation above, and if you want to take advantage of this opportunity simply email Alice ( and she will send you an access code.

Available On Demand 

Creative social media courses for a symphony of sales and engagement 

This July we were very excited to introduce a series of social media courses to help you to unleash your creativity, fight your fears and grow your social media skills. These courses took place through July in Live Training Sessions but if you are an MIA Member and didn’t catch them they are still available to play back as Webinars.

Email marketing for your music industry business

Sending individual emails is one thing, but email marketing can seem complicated and time-consuming. We show you that it’s easy, and a guaranteed way to gain new customers and build loyalty among your existing fanbase.

This course covers:

  • An introduction to email marketing using MailChimp Building loyalty and fans with an interesting newsletter
  • An email strategy that will help you grow your customer base
  • Automation: attract new customers while you’re getting on with other work
  • Practical set-up guide – how to do it in the least time possible
  • Q&A 

Facebook for your music industry business

Businesses are not making full use of the functions of Facebook and can grow an engaged army of fans with a few creative techniques and tactics

This course covers:

  • What goes down a storm on Facebook and what bombs
  • How to use Facebook Groups to save you time and grow your fanbase
  • Harnessing the power of Facebook Stories – content that self-destructs after 24hours
  • Ideas for posts that will inspire your audience
  • Top tips

Instagram skills for your music industry business

Businesses know their customers live on Instagram, but need tips and inspiration to get people buzzing and chatting about you, and to actually sell products and services.

This course covers:

  • The businesses killing it on Instagram
  • How to use Stories, Reels, and IGTV Inspirational content you can learn from
  • Ideas for posts that will grow your audience
  • Top tips

Video playbacks of these sessions will be available to MIA members who cannot make sessions on the day, please email to find out more. 

Video Content

In addition to all this exciting input, our miacademy content doesn’t stop there! Available to you on-demand, we also have educational Webinars on our YouTube channel.

These Webinars have fantastic guest speakers giving you insight into a variety of issues you may face within your organisation such as our ‘Intellectual Property with Briffa Webinar’. 

Watch here: 


To watch even more educational webinars, click here:

Behind the Beat – The MIA’s Podcast

Finally, we have our fantastic podcast Behind the Beat. Here, every few weeks we will tackle a topic current and relevant to MI, with help from the key figures in manufacture, retail, publishing & education.

Listen here to our most recent episode with Simon Pollard from Millers Music:


If you’d like to listen to more of our podcasts click here –  

If you would like to secure your spot on an miacademy session or have any questions regarding our brand new initiative, please email to find out more.