In April this year, we, the MIA announced the launch of a brand new initiative focused on knowledge sharing; the miacademy.

This has become an umbrella for the wide variety of sessions offered by the MIA resulting in a body of knowledge that can be accessed on demand. 

As the initiative develops, members will be able to shape the content that is offered, to ensure it remains relevant and of support.

miacademy sessions are being offered in a number of formats; including on-demand audio & video, group sessions – either virtual or face to face, expert led webinars and hosted panel discussions.

Coming up on the miacademy: 

We’re thrilled to report that our sessions have already been extremely popular with our members, with the places on each session being filled at lightning speed. 

The following content will be the first to bear the miacademy branding, and will kick-off the initiative in the coming weeks;

  • HR – these sessions took place in May 2021, and will be repeated
  • Safeguarding for Retailers offering Music Lessons (Available now) – click here
  • Digital Marketing (June)
  • The Importance of Good Governance (June)
  • Disability Awareness (Coming in the Summer)

This July we’re very excited to introduce a series of social media courses to help you to unleash your creativity, fight your fears and grow your social media skills. These courses are taking place throughout July, up next is; 

Email marketing for your music industry business

Thursday 29th July, 1:30 pm-3 pm

Sending individual emails is one thing, but email marketing can seem complicated and time-consuming. We show you that it’s easy, and a guaranteed way to gain new customers and build loyalty among your existing fanbase.

This course will cover:

  • An introduction to email marketing using MailChimp Building loyalty and fans with an interesting newsletter
  • An email strategy that will help you grow your customer base
  • Automation: attract new customers while you’re getting on with other work
  • Practical set-up guide – how to do it in the least time possible
  • Q&A

Past courses include; 

Facebook for your music industry business

Wednesday 7th July, 1 pm-2:30 pm

Businesses are not making full use of the functions of Facebook and can grow an engaged army of fans with a few creative techniques and tactics

This course will cover:

  • What goes down a storm on Facebook and what bombs
  • How to use Facebook Groups to save you time and grow your fanbase
  • Harnessing the power of Facebook Stories – content that self-destructs after 24hours
  • Ideas for posts that will inspire your audience
  • Top tips

Instagram skills for your music industry business

Thursday 15th July, 1:30 pm-3 pm

Businesses know their customers live on Instagram, but need tips and inspiration to get people buzzing and chatting about you, and to actually sell products and services.

This course will cover:

  • The businesses killing it on Instagram
  • How to use Stories, Reels, and IGTV Inspirational content you can learn from
  • Ideas for posts that will grow your audience
  • Top tips

Video playbacks of these sessions will be available to MIA members who cannot make sessions on the day, please email to find out more. 

The miacademy Video Content

In addition to all this exciting input, our miacademy content doesn’t stop there! Available to you on-demand, we also have educational Webinars on our YouTube channel.

These Webinars have fantastic guest speakers giving you insight into a variety of issues you may face within your organisation such as our ‘Intellectual Property with Briffa Webinar’. 

Watch here: 


To watch even more educational webinars, click here:

Behind the Beat – The MIA’s Podcast


Finally, we have our fantastic podcast Behind the Beat. Here, every few weeks we will tackle a topic current and relevant to MI, with help from the key figures in manufacture, retail, publishing & education.

Listen here to our most recent episode with Simon Pollard from Millers Music:


If you’d like to listen to more of our podcasts click here –  

If you would like to secure your spot on an miacademy session or have any questions regarding our brand new initiative, please email to find out more.