Tom Bacon

Tom Bacon has been with D’Addario UK for the last 12 years and has held the position of General Manager for the past 8 years. He is responsible for delivering D’Addario’s sales and marketing strategy in the UK and Ireland and is a key member of the European Management team. He also has a keen interest in data analytics and manages the Business Intelligence needs of the European team.

Tom studied music to degree level and, after a short playing career, moved to music retail before joining D’Addario. Much to his own surprise, he also manages to still get booked around the Northeast as a drummer in a function band.