Sarah Yule


Sarah has built a career in Commercial leadership amongst some of the best known brands in Music, Audio, and Consumer Electronics. She has built and run teams in the UK, EMEA, APAC and Americas, and has local knowledge with a true global view.

Fascinated by entrepreneurial endeavours, Sarah serves as startup mentor for the Central Research Laboratory accelerator program, is a City University Launch Lab mentor, and an advisor for several early stage businesses.

Currently, she holds a position as the Commercial Director for British consumer audio pioneers KEF. Previous to that, she headed up the EMEA retail marketing & sales division at Audio-Technica Europe, and prior to that, served as VP Sales for music creation startup ROLI. During her tenure, she built go-to-market strategy and aided the global launch into specialist channels and mainstream accounts like Apple and Amazon.

Sarah has been a regular panelist in talks around audio, innovation, technology and music; an advocate for women in tech; a 2018 “40 under 40” award winner, top 25 women in tech winner, multi-award winning product designer, graduate of Paul McCartney’s LIPA and Member of the Chartered Institute for Marketing (MCIM). She holds credits from Rutgers Business School in accounting & finance, Bocconi School of Management in luxury brand management, and an Exec MBA from Warwick Business School London Campus.