Our Vision:

• To make Musical Instruments, Technology and Learning accessible to everyone in the UK.

Values for our industry:

• Inspire current and future music creators and learners, nurturing them throughout their lifetime
• Transform our businesses towards a commercially viable and sustainable future
• Foster a culture of innovation and creativity across every aspect of our businesses
• Embrace the opportunity to be reflective and representative of our diverse community
• Provide flexible and inclusive workplaces for our people that encourage them to learn and develop, and support their physical health and mental well-being
• Proactively engage with and serve our broad music community
• Contribute to the economic and social well-being of the local communities within which we operate