Take it away is bringing music making to the masses.

We are excited to share the launch of a new brand identity for our partners, Take it away. 

Take it away is a programme that believes in inspiring and empowering people to make music and achieves these goals by enabling players and performers of any age and ability to own their own instrument – or pay for tuition, equipment and software – with interest free finance.

With support from Arts Council England and delivered through a network of independent musical instrument shops across England and Northern Ireland; selling everything from classical orchestral instruments to digital keyboards, mixing decks and music production software, Take it away continues to bring music making to the masses.

Originally launched as a national initiative in 2007, the Take it away scheme has to date supported more than 96,000 customers to purchase more than £71.5m worth of musical instruments. Now, the refreshed brand identity is set to energise the scheme and help emphasise the relevance and value in making music and creativity accessible to all.

Whatever it is that you need to start making music, or take your music making to the next level, Take it away will help you own it. To find out more about this incredible initiative, head to the Take it away website.

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