Music China, one of the world’s leading sourcing platforms for the musical instruments industry, is set to host its 21st edition at the Shanghai New International Expo Centre (SNIEC) from 10 – 13 October. The show will bring together over 1,700 exhibitors from 26 countries and regions, featuring a stellar cohort of loyal exhibitors and newcomers. Visitors can discover an assortment of top-notch traditional and novel instruments that strike the balance between the finest craftsmanship and rich acoustic quality. The Industry Forum will dive into insightful discussions and strategies designed to address the evolving landscape. An array of engaging workshops and performances, headlined by Music X, live jamming at DJ Pro Zone, and finger drumming at Drum Circles, will further connect music lovers for another year of creative pursuits and networking opportunities.
Among the distinguished long-term exhibitors are ABRSM, BAM, C. Bechstein, Bluethner, Cremona Violin, D’ Addario, Fazioli, Fender, Gewa, Ibanez, Jinbao, Martin Guitars, Petrof, Pioneer DJ, Samick, Seiler, Selmer, Steingraeber, and Yamaha. These industry leaders will present their sophisticated collections of musical instruments.
Spanning 14 exhibition halls, Music China offers a diverse array of products that combine cutting-edge technology, original design, and superior acoustic quality. The global exhibitors showcasing their innovations include renowned brands Apogee, Fatar, Focusrite, Korg, Mapex, Meinl, Moog, Novation, among many others. Additionally, newcomers to the show, such as Solo Strings from Romania, Klavins Pianos from Latvia, Schulze Pollmann Piano from San Marino, and BIMM University from the UK, will introduce their unique innovations to the event.
Beyond the product showcases, Music China will continue to stage a vibrant fringe programme across the four-day show period. These events will offer attendees first-hand market insights, along with a feast of music performances and educational opportunities.
- Inspirational forums & seminars
Visitors will have access to a range of content-rich seminars at the “How-to” sessions and Industry Forum, delving into the intricacies of China’s comprehensive MI supply chain, the current landscape and future outlook of the global MI market, and the synergy between the performing arts industry and music education. Highlights include the Advanced Piano Tuning Training Seminar, designed for technicians seeking to refine their skills, along with an enriching sound and music-making conference powered by Upchord.
- Enthralling showcases
Spotlighting music technology, the Tech + Music Lab will feature celebrity interviews, sharing sessions, and product showcases, providing visitors the opportunity to uncover the latest music production technology and instruments that are redefining the music creation experience. Furthermore, the New Product Global Launch will present a display of the latest innovations, followed by a release ceremony.
- Live performances & workshops
Throughout the show, visitors can watch live performances by international and local artists at the Never-ending Music stage. The DJ Pro area (Booth D89, Hall W4) will host jamming sessions, bringing together the world’s DJ champions and musical talents to foster music innovation and cultural exchange. Returning this year is Drum Circles, led by Ms Kumi Masunaga, a certified Music Medicine facilitator with extensive experience in drumming. Products from Remo, the world’s largest manufacturer of drumheads, will be utilised during the show.
Music China is organised by Messe Frankfurt, the China Musical Instrument Association and Shanghai Intex Exhibition Co Ltd. For more details, visit www.musikmesse-china.com or email the show’s organisers at music@hongkong.messefrankfurt.com.
