Sontronics, the renowned British audio brand known for its award- winning microphones, is thrilled to announce two pivotal additions to its leadership team. Sean Higgins has come aboard as Head of Marketing, and Chris Cook steps in as Head of Sales. Both Sean and Chris bring an impressive track record and a deep passion for the audio industry, marking an exciting new chapter for Sontronics.
Sean Higgins – Head of Marketing
Sean Higgins joins Sontronics with 5 years of hands-on experience crafting marketing strategies that resonate within the audio community. His career has been defined by creative thinking and an innate ability to connect with audiences, qualities that have helped him elevate brands and launch products that have become industry benchmarks. As Sontronics’ new Head of Marketing, Sean is poised to inject fresh energy into the brand, driving campaigns that not only showcase the quality of Sontronics’ products but also connect with the passionate users who rely on them.
“I couldn’t resist the chance to join Sontronics,” said Higgins. “The brand’s dedication to craftsmanship and innovation is so inspiring. I’m truly excited to help shape the next chapter of Sontronics’ journey and to work with a team that’s just as passionate about pushing the limits of what’s possible in audio. I’m also looking forward to supporting our global network of distributors and dealers, ensuring they have the marketing tools and materials they need to showcase our products effectively and connect with customers worldwide.”
Chris Cook – Head of Sales
With nearly a decade of experience at Sontronics Chris Cook is no stranger to the world of professional audio. His approach to sales is rooted in building genuine relationships and delivering value, a philosophy that has consistently translated into strong sales growth and long-term partnerships. As Head of Sales at Sontronics, Chris will focus on expanding the company’s footprint globally, while ensuring that Sontronics’ commitment to quality and customer satisfaction remains at the heart of every transaction.
“Sontronics is a brand that stands out in a crowded market, and I’m thrilled to be part of the journey,” said Cook. “There’s something special about working with a company that not only creates outstanding products but also values its customers and partners as much as Sontronics does. I’m looking forward to helping the company reach new heights.”
For more information about Sontronics visit www.sontronics.com
