Fender announces its collaboration with Sanrio, the global lifestyle brand and home to pop icon Hello Kitty to celebrate the iconic character’s 50th anniversary. Hello Kitty is known for empowering self-expression and embracing individuality, and this collaboration transcends generations with her cute and colourful aesthetic merged with Fender’s sonic innovation and brand legacy. This global collection delivers unparalleled performance and stylish flair, combining accessible price points, stunning designs, and the quality musicians expect from Fender. The collection speaks to both long-time Hello Kitty fans and new players, supporting all forms of creative self-expression.
“Hello Kitty has a global community of devoted fans, and much like Fender, has transcended generations, culture, and geography. This partnership speaks to the joy and creativity both brands have inspired worldwide,” said Edward “Bud” Cole, President of Fender APAC. “It’s about more than just a guitar— this is about giving players a platform to express their individuality, with quality instruments, gear, clothing and collectibles that spark creativity, wherever they are.”
“As a cultural ambassador, Hello Kitty has been influencing a variety of industries, including music for 50 years,” said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “In today’s dynamic landscape, where music and entertainment are constantly merging and inspiring each other, Fender’s legacy, and deep nconnection to pop culture uniquely positions them to become an even bigger part of our fans’ lives. We’re excited to partner with Fender to give our community new, creative ways to express themselves through these iconic quality instruments and supercute accessories, continuing to bring our vision of ‘One World, Connecting Smiles’ to life on a global scale.
The Fender® x Hello Kitty 50th Anniversary Collection includes a Limited Edition Squier® Stratocaster® guitar and a Fuzz Pedal, alongside eye-catching accessories such as an electric pink instrument cable, gigbag, and a collection of unisex clothing. From Hello Kitty-themed straps to pick tins, hoodies, tees and trucker hats, these items celebrate the spirit of creativity, inclusion and fun that defines both brands.
