Aurora Music Works (AMW) Brings Top Guitar Brands to the NAMM show


AMW will showcase Premium guitar Brands and accessories from the UK, EU, and USA to the global industry at NAMM 2025, Anaheim Convention Centre, booth 5432, January 23-25.

Aurora Music Works will display an elite selection of brands, including:

  • Cream T Custom Shop: Hand-built in the UK, Cream T guitars feature exceptional custom-built pickups
    with the highest quality hardware and electronics, representing the pinnacle of guitar craftsmanship. The
    NAMM show will see the launch of the new “Standard” models, giving an a more affordable entry point to
    the brand.
  • Newman Guitars: The USA-based brand celebrated for its innovative designs, including honeycomb routed
    bodies for weight relief. Over the past 40 years Newman Guitars are acclaimed by notable artists such as
    Billy F Gibbons, Keith Richards, Tom Petty and Ron Wood. AMW will display a range of licensed models
    manufactured in the UK to exacting standards. The “Honeycomb Senior” will see it’s first appearance at the
    show as new model in the range.
  • Guitar-X: Swiss-made, patented pickup swapping system, Guitar-X allows for instant pickup swaps
    without costly and irreversible modifications, offering infinite tonal options from clear and chiming single
    coils to powerful and rich humbuckers, or growling and gritty P90s.
  • Stromberg® Guitars – A new era dawns for Stromberg with historical reproductions of iconic models and
    fresh designs exclusively manufactured in the EU.

“We are providing retailers with access to top-tier guitar brands,” said Tim Lobley, founder of Aurora Music
Works. “Our curated line-up includes brands that are leaders in their field. We carefully select the brands we
represent to ensure we offer the best products.and I’m truly excited to showcase these instruments to the
industry at this years NAMM show”.

In addition to distribution, Aurora Music Works offers comprehensive marketing support, artist relations, and
various services to their retail partners.

Music stores and manufacturers interested in collaborating with Aurora Music Works can contact AMW via email at: hello@auroramusicworks.com or visit their website at www.auroramusicworks.com.


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