Yamaha Music London is proud to announce the new cohort of music ambassadors who have been selected for their exceptional talent, creativity, and passion for music. The four extraordinary London-based musicians chosen to represent Yamaha’s iconic music store include CODYY, Kevin Davy White, Cian Downing, and Matt Kent & Liv Lester.
The judging panel was made up of a team of music industry pro’s from Headliner magazine, Stephen Davies Retail Operations Manager Yamaha Music London and Tik Tok’s music distribution and artist promo service. The judges were impressed by the finalist’s potential and ability to inspire others through their passion and dedication to their craft, continuing to push the boundaries of modern music.
The chosen winners will benefit from a stellar prize package which includes being made a Yamaha Music London ambassador for one year; winners get an instrument of their choice to play; they will receive mentorship, recording studio time and marketing and PR support.
Codyy
An Irish singer-songwriter whose unique blend of organic instrumentation and electronic undertones sets him apart, CODYY (Andrew Cody) is a prominent figure on the Irish and UK music scenes. His songs, ranging from the feel-good energy of White Lightning to the introspective beauty of Quarter To Midnight, have earned him sold-out shows and millions of radio impressions. CODYY is currently recording his debut album and plans a UK and Ireland summer tour, with multiple festival performances confirmed. As a Yamaha Ambassador, he aims to further elevate his music, using Yamaha instruments to fuel his songwriting and performances as he strives to reach global stages.
Kevin Davy White
Known for his extraordinary versatility as a musician, Kevin Davy White is a singer, songwriter, guitarist, and multi-instrumentalist. With successful stints opening for Texas, Simply Red, and Westlife, Kevin has established a loyal fanbase across the UK and Europe. Kevin’s music combines elements of pop, rock, and soul, showcasing his powerful vocals and instrumental proficiency. A third-place finalist on The X Factor, Kevin has since released singles and an album, and with Yamaha’s support, he is excited to take his music career to the next level, aiming for worldwide recognition through touring and further releases.
Cian Downing
An emerging voice in the British indie scene, Cian Downing is known for his infectious energy and insightful lyrics. Drawing inspiration from the likes of Billy Bragg and The Specials, Cian’s music blends indie rock with ska influences, delivering a sound that resonates with audiences across the UK. With plans for a debut album release and a passion for live performances, Cian is excited to work with Yamaha to elevate his music career. As a Yamaha Ambassador, Cian hopes to reach new audiences and strengthen his presence within the indie and mod scenes.
Matt Kent & Liv Lester
This classical-pop fusion duo is revolutionizing the way classical music is experienced. Matt Kent (violin and vocals) and Liv Lester (piano and vocals) have been gaining recognition for their unique reimagining of classical themes through pop songwriting. Their viral TikTok series, Turning Classical Music into Pop Songs, has amassed over 40 million views, and their single Lacrimosa has over 13 million streams. As Yamaha Ambassadors, Matt and Liv aim to bridge the gap between classical and contemporary music, using Yamaha’s pianos and keyboards to showcase their artistry and connect with a broader audience across the globe.
These four remarkable artists join a growing group of Yamaha Music London Ambassadors who are redefining the future of music across various genres. Follow and share their music journey over the next twelve months on Yamaha Music London socials – it’s set to be an exciting ride!
For further information or to arrange interviews with any of the new Yamaha Music London Ambassadors, please contact:
Press Contact:
Delia Bourne
Yamaha Music London
Phone 0033+ 07 66 58 47 22
Email: press@yamahamusiclondon.com
