Aurora Music Works is proud to announce its appointment as the exclusive UK distributor for Dean Guitars, the iconic American brand recognised for its famous designs and enduring influence in rock and metal for over four decades.
The partnership will make Dean’s range of electric guitars available to players in the UK, Ireland and Switzerland, through Aurora’s growing dealer network.
Founded in 1977 and now headquartered in Tampa, Florida, Dean Guitars has long been a go-to for players who value tone, individuality, and attitude. From the legendary Dimebag Darrell to Michael Schenker and Kerry King, Dean has built a global legacy on stage and in studios.
“Dean Guitars isn’t just a guitar company — it’s a symbol of identity for generations of players,” said Tim Lobley, Director of Aurora Music Works. “This partnership is about more than distribution. It’s about delivering that legacy, energy, and freedom of expression to musicians across the UK.”
This marks another milestone in Aurora Music Works’ expansion, following successful distribution deals with brands such as Maybach, Kauffman and Fenech.
“On behalf of the entire team at Dean we welcome our partnership with Aurora Music Works, bringing our iconic Dean brand to our consumers in UK, Ireland and Switzerland.
In speaking with Tim and his team, they share a vision for Dean that aligns perfectly with ours, and we look forward to growing this partnership for years to come” – Pam Rubinson, Owner of Dean Guitars
