Arrow Guitars might not be a brand you have heard much about yet, but in Europe they have been rapidly growing as a go to brand for retailers looking to provide players with affordable solutions for Electric, Acoustic and Bass guitar product.
The guitars will be exclusively imported and supplied by Luke Green, former product director at Marshall Amplification who has been working with the brand in Europe for the last 2 years. “When Arrow approached me initially they were providing a solution to European retailers who were finding it difficult to compete with inhouse brands from larger retailers on the continent.” Says Luke.
The brands aim is to be the go to solution for retailers who want guitar products that provide an easy to play instrument, and have great looks. With RRP pricing on electric guitars starting close to £100 up to around £300 depending on model and finish, the broad range of instruments offers a solution for the majority of players.
“We want people to be able to support their local music stores, which is especially critical at the moment, but they can do that when they have nothing to compete with other brands at similar price points being directly shipped to their homes from places like Germany. It has taken a lot of sweat and tears to get to where we are, and I would have liked to bring arrow here earlier, but the success of the brand in Europe has meant we wanted to ramp up production first so we can supply retailers here more consistently.”
Arrow have already received amazing reviews from the likes of Guitar Review Magazine here in the UK and also from Guittare & Bass magazine in Germany, proving that affordability is possible with genuinely quality instruments.
Arrow will be at this year’s Brighton Guitar show and is inviting retailers who interested in accessing its products to swing by if they are there. Alternatively you can reach the team via Luke@arrowguitars.com to find out more.
