Sharpen your skills. Build trust. Close with confidence.
Get ready for peak trading. With the crucial October, November, December and January trading months just around the corner, now is the perfect time to sharpen your sales approach and make sure you and your team are ready to make the most of every customer interaction.
Join us for a dynamic, full-day sales training experience designed to elevate the way you connect, communicate, and convert.
This highly interactive course takes a deep dive into the entire customer journey – from first impressions to lasting relationships. You’ll explore how to build genuine rapport, establish trust quickly, and communicate with confidence, authenticity, and impact.
What You’ll Gain:
- A clear understanding of trust-based selling principles
- Practical tools and techniques you can apply immediately
- Insights into different personality types and how to tailor your approach
- Greater confidence in handling customer conversations at every stage
Whether you’re new to sales or an experienced professional looking for a powerful refresher, this course will enhance performance, raise service standards, and deliver measurable impact across your business.
Proven Impact
This updated programme builds on the outstanding success of our 2024 course, which received exceptional feedback from attendees.
One participant shared:
“I particularly enjoyed learning about different personality types and how these should be factored into your sales approach.”
They reported immediate improvements in their client interactions and felt better prepared to adapt their style to each individual.
Another attendee — initially unsure of its relevance to their distribution-level role — left pleasantly surprised:
“Although the event focused more on ‘store level’ sales, there was a massive amount of valuable information that I can apply to my role. It was a seamless and hugely productive day.”
Event Details
📆 Tuesday 22nd September
🕘 10:00am – 16:30pm
📍 Conway Hall, 25 Red Lion Square, London, WC1R 4RL
Holborn Station (Central and Piccadilly lines) is approximately five minutes’ walk away. Also within reasonable walking distance are Chancery Lane (Central line), Russell Square (Piccadilly line), Farringdon (Circle, Hammersmith & City and Metropolitan lines) and Kings Cross St Pancras (Northern, Victoria, Picadilly, Circle, Hammersmith & City and Metropolitan lines).
Delivered in partnership with industry-leading specialists at Get The Edge Training, this session is presented by the MIA and led and facilitated by Jon and his highly experienced team.
If you’re ready to refine your approach, strengthen customer relationships, and unlock new levels of sales performance, we’d love to see you there.
Secure your place and join us for an energising, practical, and results-driven day. The cost of tickets are £149+VAT per person for those who work for MIA Member companies, and £249+VAT per person if you work for a non-member company.
The venue will be open for 09:30 for welcome refreshments, with the session due to start at 10:00. Lunch and refreshments will be provided through the day and we are working toward a 16:30 finish.
**EARLY BIRD RATE AVAILABLE – BOOK BEFORE THE END OF AUGUST AND GRAB A TICKET FOR £125 + VAT**
TICKETS ARE AVAILABLE HERE.
