Arrow Guitars invites brands, retailers and music lovers to join an international fundraising campaign in aid of The NAMM Foundation.
A guitar can bring people together across languages, borders and generations. Arrow Guitars’ Around the World campaign is putting that idea into action—and calling on the music industry to help turn a growing collection of signatures and stories into donations that support access to music-making.
At the heart of the campaign is a one-off Arrow Tonecaster, travelling around the world to be played and signed by artists along the way. Each stop adds another story, another connection and another opportunity to raise awareness and funds in aid of The NAMM Foundation.
The guitar has already been signed and endorsed by Marco Mendoza, Chris Nix and Brian Nutter as well as a host of local musicians from the places it has travelled, with more artists set to follow. Contributions from Guitar Nerds, Johnny Dibble and The Guitar Geek are also helping bring the campaign to the wider guitar community.
Now, Arrow is inviting more of the industry to get involved.
Elixir Strings, Scott Dixon Cases and Mighty Mite are already supporting the campaign. Scott Dixon Cases provided a flight case to protect the guitar on its international journey, while guitar parts company Mighty Mite stepped in to upgrade the instrument with a set of its Vintage ’60s pickups. Their involvement shows how brands can put their products, platforms and connections behind a shared cause.
The goal is simple: turn the guitar’s journey into donations that help more people experience the joy of making music. By sharing the story and encouraging others to give, everyone involved can help raise funds in aid of The NAMM Foundation and make a lasting difference beyond the guitar’s travels.
The NAMM Foundation’s impact extends well beyond the USA. In the UK, its grants have supported Music for All’s and the expansion of Make Music Day UK. In France, it has helped fund new youth orchestras for underserved children—bringing music-making opportunities closer to home.
Arrow is keen to hear from brands, retailers, artists, content creators, media outlets and others willing to contribute. Support could include sharing the campaign through social channels and newsletters, displaying a donation link or QR code in-store, introducing artists who could take part, providing practical support, or making a donation.
For retailers, it is an opportunity to bring a positive music story into their shops and customer communities. For brands and creators, it offers a shared story to tell, with a purpose that reaches across the industry.
You do not need to host the guitar to become part of its journey. Sharing the story, encouraging donations and introducing the campaign to new supporters can all help move it forward.
As the guitar travels and more names join the campaign, Arrow hopes to build a network of supporters who keep that momentum growing.
Want to help take the story further?
Arrow would love to speak to anyone happy to share the story, support the campaign or donate. To discuss getting involved, contact Luke Green at Ballistica, representing Arrow Guitars in the UK.
Donate or discover the campaign: Link to the Campaign
Campaign enquiries, press information and images: luke@arrowguitars.com
