miacademy is our initiative for sharing knowledge and providing training to the Musical Instruments industry.

miacademy launched in 2021 and we have already produced a wide variety of training under this umbrella, resulting in a body of knowledge to support your needs in a rapidly changing landscape. You can browse our current offerings below, and we’re developing new projects based on our recent Training Needs survey; sign up to our newsletter and check this page for updates.

miacademy sessions are being offered in a number of formats including on-demand audio & video, group sessions (either virtual or face to face), expert-led webinars and hosted panel discussions.

We love hearing from you so if there’s an area of MI business you think our training needs to address please get in touch!


Explore our current training opportunities below.


We have been drawing your attention to the very important changes in the VBER/VBEO (article here) guidance that came into force on the 1st June. We have organised a Webinar session with leading Competition Law Specialist Marc Shrimpling, to examine this subject in more detail as well as understanding the practical next steps for your business. The session will help manufacturers and distributors understand how they can shape their reseller agreements to best support their go-to-market strategy. 

Instagram skills for your MI business (Members Only)

This course covers:

  • The businesses ‘killing it’ on Instagram
  • How to use Stories, Reels, and IGTV Inspirational content you can learn from
  • Ideas for posts that will grow your audience
  • Top tips



Facebook for your MI business (Members Only)

This course covers:

  • What goes down a storm on Facebook and what bombs
  • How to use Facebook Groups to save you time and grow your fanbase
  • Harnessing the power of Facebook Stories – content that self-destructs after 24hours
  • Ideas for posts that will inspire your audience
  • Top tips

Email for your MI business (Members Only)

This course covers:

  • An introduction to email marketing using MailChimp
  • Building loyalty and fans with an interesting newsletter
  • An email strategy that will help you grow your customer base
  • Automation: attract new customers while you’re getting on with other work
  • Practical set-up guide – how to do it in the least time possible
  • Q&A 

Video playbacks of these Creative Comms sessions are available to MIA members. Please email alice@mia.org.uk to find out more. 


In partnership with Creative United, and Attitude Is Everything, the MIA has developed  Disability Awareness Training for music retailers. This course is here to help improve your confidence in supporting customers with disabilities.

This training is currently available to all MIA Members under the umbrella of the miacademy.

Click here to find out more

Safeguarding is particularly relevant to those stores that offer music tuition on site. It can be a difficult topic to navigate but it is hugely important to understand how to protect yourself and your employees, and know what to do in the event of a safeguarding incident.

Find out more by watching the brief presentation, and if you would like to take advantage of this free training opportunity simply email Alice for an access code.


Video Content

Our MIacademy content doesn’t stop there! Available to you on-demand, we also have educational webinars and discussions on our YouTube channel.

These have fantastic guest speakers, giving you insight into the issues you may face within your business such as the chat Alice had with Josh at Briffa about intellectual property.


Find our full catalogue of video content here