Can you sum up the ethos of D’Addario in one sentence?
To be one of the most admired and inspiring global companies through our passion for innovation and spirit of social responsibility.
If you had to share one unique selling point of your business, what would it be?
The D’Addario Foundation. For the past 40 years, D’Addario has donated a percentage of its profits to The Foundation. That money is used to provide as many children as possible with a musical education through grants, scholarships and high quality, high-impact community programs.
Share your favourite memory of working in the UK MI industry?
There are so many, but here is one that sticks with me: 2012, I’d just started at D’Addario as Woodwinds Sales and Marketing Specialist. My first assignment was to help organise our presence at the World Saxophone Congress in St Andrews. I’d only been in the job a few weeks, but as soon as I arrived, surrounded by over 2000 saxophone players, I knew that I was in the right place!
What makes the D’Addario team successful?
I’m lucky to work with so many incredibly talented people from whom I’m constantly learning. Every day we try to do things better than we did the day before. We always look at everything through the eyes of our customers, whether that be business customers or our consumers. But I think our best asset is our innovation and creativity. We are not afraid to try new things. We might make a few mistakes, but we always learn from them!
If you had to pick one favourite song of all time, what would it be?
Wow that’s a tough one! I think if you forced me to pick just one, it would have to be Knocks Me off my Feet by Stevie Wonder from Songs in the Key of Life. I saw him perform the whole album live a few years back with my then fiancé and we decided at that moment to have it as our first dance at our wedding. That was an unexpectedly romantic ending to this, wasn’t it?!
