On the 17th October, MIA members gathered at The Rose Shure Experience Centre in London for a transformative day of sales training at our sold-out event, Level Up, hosted in partnership with industry experts at Get The Edge Training.
This event offered a highly interactive, personalised experience designed to refine sales techniques and build confidence for both new and seasoned sales professionals. Based on attendee feedback, the day more than delivered on its promise.
Here’s a look at what we learnt.
An Evolving Sales Landscape
Today’s sales environment is more competitive than ever, requiring teams to adapt to fast-paced changes and elevated customer expectations. This full-day training session emphasised the importance of connecting with customers on a deeper level to build trust and loyalty – vital skills that can set MIA members apart from their competitors.
‘Level Up’ introduced attendees to new insights and techniques for mastering the art of selling, from understanding customer journeys to establishing rapport and communicating authentically.
Key Highlights from the Day
Lead by facilitators from Get The Edge Training, the session provided a comprehensive and immersive approach to skill-building. Attendees explored:
- Personality-Based Selling: Attendees found particular value in the segment on personality types, learning how to tailor their approach based on the unique traits of each customer.
- Trust-Based Selling Techniques: Participants were introduced to philosophies that prioritise trust and transparency, helping to build lasting relationships that go beyond transactions.
- Communication Skills: Through hands-on exercises, attendees practiced techniques to engage with customers openly and authentically.
& much, much more.
These elements, combined with interactive discussions and group activities, created an engaging and motivating atmosphere.
Feedback from Our Participants
One participant remarked, “I particularly enjoyed learning about different personality types and how these should be factored into your sales approach.” They reported already noticing positive changes in their client interactions, feeling more prepared to adapt their approach based on the individual that they’re meeting.
Another attendee, working at the distribution level, was initially unsure if the training would be relevant but was pleasantly surprised by the amount of transferable knowledge. They shared, “Although the event focused on more ‘store level’ sales, there was a massive amount of valuable information that I can apply to my role. It was a seamless and hugely productive day.”
Looking Forward
Feedback highlighted a desire for more specialised sessions in the future. In particular, participants expressed interest in an advanced course for sales reps and managers that could dive deeper into areas like strategic meeting planning and long-term customer relationship development. This is something the MIA will consider as we continue to refine our training offerings to meet the evolving needs of our members.
Building Momentum
It’s clear that events like ‘Level Up’ offer valuable opportunities for personal and professional growth within our community. One attendee affirmed, “I would wholeheartedly recommend this to colleagues and others in the wider industry.” This endorsement speaks to the impact of a well-structured, engaging sales training experience.
The MIA is thrilled by the positive response to this event, and we look forward to hosting similar sessions in the future. For those who attended, we hope you continue to build on what you’ve learned and apply it in your day-to-day interactions. And for those who missed out, keep an eye on our events calendar for upcoming training opportunities tailored to help you and your team excel.
