Fender Musical Instruments Corporation and Fender Music (Shanghai) Corporation today announce the official opening of its first China Artist Showroom, located in the bustling Xuhui District in Shanghai.
Elevated services will be provided to Fender China’s extensive roster of artists through this multifaceted space,from product support to marketing collaborations. It will also serve as an innovative and productive working space for Shanghai-based Fender artist marketing and product teams, aiming to encourage and aid the next generation of artists and empower the local music industry.
The Fender Artist Showroom Shanghai marks the 4th Artist Showroom worldwide for Fender, following locations in Tokyo, London, and Nashville. Fender’s mission today stays rooted in the vision set out by its founder, Leo Fender, who said, “Artists are angels and it’s our job to give them wings to fly.” This enduring belief continues to guide Fender’s unwavering commitment to innovation and to serving the needs of musicians around the world.
Through its nearly 80 years of legacy, heritage and craftsmanship, Fender has profoundly played a key role in shaping global music culture. With the launch of the Fender Artist Showroom Shanghai, the brand reaches a new milestone in empowering and supporting artists across China, advancing the brand’s mission in the region.
“From London to Nashville, and Tokyo, each Fender Artist Showroom is more than just a physical location, it’s an emotional bridge connecting artists with the brand. It’s a place where musicians find inspiration and support, and where Fender gains direct insight from artists to co-create the future of music. Today, we are proud to extend this bridge to Shanghai–a dynamic, inclusive, and international metropolis”. said Edward “Bud” Cole, President of Fender Asia-Pacific.
“This move is not only a key extension of our global strategy but also a solid commitment reflecting our firm belief in the future of the Chinese market and our long-term investment here.””At Fender, we are committed to accompanying musicians and players at every stage of their music journey. With the establishment of Fender Artist Showroom Shanghai, we look forward to listening more directly to the voices of local musicians and players, translating their feedback into enhanced services and products that better meet local needs.”said Peggy Dai, General Manager of Fender China.
The opening ceremony featured a surprise performance by the highly acclaimed band INNOUT. Guitarist Jun Xiao and drummer An Yu, with their masterful skills and expressive music, provided a perfect finale for the event, hinting at the exciting performances and activities to come at the Fender Artist Showroom Shanghai.
