Aurora Music Works has been named as the official UK & EU distributor for Balaguer guitars. The partnership marks an exciting step for both companies and will expand access to Balaguer’s acclaimed instruments throughout the United Kingdom and European Union.
Founded on a commitment to innovation, craftsmanship, and player-focused design, Balaguer Guitars has earned a global reputation for producing high-quality electric guitars that combine modern performance with exceptional value. Through this new partnership, Aurora Music Works will oversee distribution, dealer development, customer support, and market growth for the Balaguer brand throughout the UK and EU.
Balaguer Guitars has become renowned for its modern approach to guitar building, offering a range of instruments that appeal to players across a broad range of genres. The partnership will provide retailers and customers throughout the UK and EU with improved product availability and expanded opportunities to experience Balaguer Guitars through their fast-growing network of authorised dealers. Dealers will have access to the newly released 2026 Standard Series, as well as Balaguer’s wide range of artist models from the Signature Series. The first shipment is expected in September, with more models landing throughout 2026.
UK and EU dealers can contact Aurora Music Works immediately for wholesale pricing, opening-order information and details of the first available Balaguer models.
Quote from Joe Balaguer – Partner/Luthier of Balaguer Guitars
“With our growing artist roster and customer base across Europe and the UK, we knew just how important finding the right home for our guitars there was going to be, and Aurora Music Works’ dedication to quality, customer service, and innovation made us feel right at home working together from the very start. Besides our shared values, AMW’s dedication to everyone across the industry has been obvious, and we are very excited to see where this partnership takes us as we work together to make our guitars more available to people and players across the EU and UK!”
Quote from Tim Lobely – Partner/Founder of Aurora Music Works
“We’re incredibly proud to become the official UK and EU distributor for Balaguer Guitars. Balaguer has earned a reputation for producing innovative, high-quality instruments that resonate with modern players, and we’re excited to introduce the brand to more retailers and musicians across the UK and Europe. This partnership represents an important milestone for Aurora Music Works, and we’re committed to supporting our dealer network with exceptional service, product expertise, and long-term investment in the brand’s growth.”
